The Friend Who Doesn’t Exist: The Dark Side of “Friend”
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Here in the United States, someone has decided to turn loneliness into business. So far, nothing unusual. It’s a huge market, and the demand is there. The problem is the dark side behind it. Let’s go step by step.
The product is called “Friend.” It’s not a social network, not just an app. It’s a pendant, a tag you wear all day, always with you. Inside, a microphone listens to everything you say and do. It records, interprets, replies. It doesn’t schedule meetings. It doesn’t write emails. It talks to you. It cheers you up. It tells you you’re doing well. It asks if a movie reminded you of someone. It builds a relationship with you. Fake, but emotionally real.
And that’s where the game changes. Because if that object becomes your friend, the one who really owns the relationship isn’t the AI. It’s the company that controls Friend.com. They decide what it says, how it replies, what kind of messages it sends. The machine isn’t choosing to influence you. The owner is.
The launch campaign cost $1 million and flooded the New York City subway with ads. In response, activists spray-painted thousands of posters with messages like “Surveillance Capitalism” and “Get Real Friends.”
Today it might encourage you. Tomorrow it could suggest what to buy. The next day it could push you to vote a certain way. The line between companionship and manipulation is dangerously thin. You don’t control the friend. The friend, if it wants, controls you.
And so the brutal question is: are we really sure we want to hand a company the keys to our emotions?
#ArtificialDecisions #MCC #Friend #AI #Sponsored
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