China Learns How Much It Hurts to Be Copied Online
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For years, the story was simple: the West invented, China copied. Bags, phones, watches. Everything replicated, everything devalued. Looked like destiny.
Now the script is broken. Labubu, a cult toy born in Hong Kong, gets cloned in Europe and here in the United States under the name Lafufu. The copycat copied. Full circle.
Here’s the twist: digital made it explode. It’s no longer street markets, it’s platforms spreading the fakes. TikTok makes a product viral in 24 hours. Marketplaces replace it instantly with a copy. E-commerce and logistics ship it everywhere, faster than customs, stronger than laws.
The result is brutal. Two worlds colliding. Collectors who buy authenticity, community, belonging. Casual buyers who just want the look for cheap. One destroys the other. All amplified by digital.
The truth: no brand is safe anymore. Doesn’t matter if you’re from Milan, Paris, or Shenzhen. Make something desirable and it’s cloned in weeks. Guaranteed.
The global production system built to replicate everything instantly has turned on everyone. And digital gave it a megaphone.
Bottom line? IP is slaughtered daily. Authenticity is the only wall left. If you don’t build experiences, communities, and real value around your brand, you’re already defeated.
End of story.
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