Netflix has started using artificial intelligence to cut costs.
Hollywood is changing and on the verge of collapse. This isn’t just experimentation anymore. It’s full-on production. Trailers, short films, animations. Made by independents using tools like Runway, Pika, ElevenLabs. At absurdly low costs. In just a few days. And with results that make it into festivals, win awards, land on streaming platforms.
AI doesn’t kill creativity. It multiplies it. It lets anyone with an idea bring it to life. No crew, no permits, no budget. It’s every creator’s dream. But it’s built on sand.
Because most AI tools were trained by stealing. Millions of scripts, scores, and images used without consent. Entire scenes absorbed into opaque models, with no rights and no compensation. The British Film Institute said it clearly: this is a direct threat to the creative sector.
And while artists are having fun with these tools, thousands of workers are at risk. Editors, composers, illustrators, voice actors. Quietly pushed out. No one warned them.
Unions have started fighting back. Contracts are being rewritten. Sets are changing. Hollywood is watching, but also integrating. Because it works.
It’s the Wild West of production. Everything’s possible, but nothing’s guaranteed. Not the rights. Not the credits. Not the quality.
AI doesn’t replace cinema. It rewrites it. But it starts from works it never created, only imitated.
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Marco Camisani Calzolari
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