Google is dead. AI killed it.
Today, 58% of searches end without a single click. Nobody opens links anymore. Nobody reads pages. Artificial intelligence replies first, better, by itself.
ChatGPT has half a billion weekly users. Perplexity has 22 million active users. Google is falling. AI is rising. Anyone relying on organic traffic is sinking fast.
One CSV from Google Analytics is enough to see it. If more than 40% of your traffic comes from Google, you’re at risk. That traffic will be cut, absorbed, rewritten.
The solution? Write for models, not search engines. Not to be found by an algorithm, but to be used by a large language model.
And when you’re looking for something, choose the right tool. Google still works to find an official site, a document, an exact page.
But if you’re looking for a summary, reasoning, or fact-checking, AI is already better.
Google sends you around. AI gives you the answer.
#ArtificialDecisions #MCC #CamisaniCalzolari #MarcoCamisaniCalzolari
Marco Camisani Calzolari
marcocamisanicalzolari.com/biography